The Federal Trade Commission voted Friday to delay enforcement of the Negative Option Rule — known widely as the “click-to-cancel” rule requiring companies to make it as easy to cancel a subscription as it was to sign up.
The rule, which was first proposed in 2023, took aim at businesses selling physical and digital subscriptions — everything from streaming services to gym memberships — through simple sign-up flows, only to have customers discover later that they have to go through a much more complex or time-consuming process to cancel.