Rad Power Bikes has named a new CEO, just a few days after its previous leader stepped down. The e-bike company has tapped Kathi Lentzsch, who has spent the last few decades helping turn around underperforming companies in both the consumer and B2B spaces.
The change comes as Rad Power continues to shift away from direct-to-consumer in favor of a retail-based approach — a change in strategy that has led the company to institute multiple rounds of layoffs over the last few years.
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